HALLOWEEN POP-UP
Full seasonal takeover — jack-o-lantern window vinyl, orange neon inside, Halloween blind boxes, horror figures, skull merch, spooky plush. Hits the Colorado Blvd foot traffic hard in October. CAPSULE DROP™ sign stays on the facade — only the windows change. Easily reversible in 1–2 days.
PERSONA 5 POP-UP
Official Persona 5 logo on the windows, Joker and Phantom Thieves artwork across the storefront vinyl. Inside: red and black lighting, Joker figures, Morgana plush, calling card prints, velvet room activation corner, OST vinyl. The SEGA/Atlus partnership pitch in physical form — a proof of concept for a licensed collaboration deal.
SONIC × SEGA POP-UP
Official Sonic logo and Sonic running art on the window vinyl, electric blue and yellow throughout. Inside: Sonic figures, Shadow and Knuckles merch, Tails plush, Green Hill Zone murals, SEGA retro gaming accessories, and a Sonic × K-pop exclusive photocard series. The CAPSULE DROP™ sign stays on the facade — windows only. This is the SEGA partnership foot in the door.