Scope: This budget covers the bottom-left bay only — approximately ¼ of the building ground floor at 1515 E Colorado Blvd, Pasadena CA 91106. The space is within a partnership arrangement with DANG. All costs below represent CAPSULE DROP's own investment in exterior branding and signage. Upper floor and right bay are out of scope.

Signage & Exterior Line Items
# Item Description Phase Low Est. High Est.
1 Channel Letter Sign Illuminated LED "CAPSULE DROP" letters on dark stone facade above left bay. White face, green halo backlight. ~6 ft wide. DAY 1 $4,500 $9,000
2 Window Vinyl Graphics Full-height perforated vinyl on both left bay glass panels. Pokemon, anime, K-pop, trading cards. See-through from inside. DAY 1 $800 $2,000
3 Neon / LED Signs (x2) "TRADING CARDS" in pink + "K-POP" in blue. Inside, visible from street. Order via Etsy custom neon vendors. DAY 1 $300 $800
4 Entrance Door Wrap Matte black vinyl wrap on glass door + brushed metal handle + hours / logo decal. DAY 1 $200 $600
5 Sidewalk A-Frame Sign Double-sided chalkboard or printed A-frame. Daily drops, pack rip events, new arrivals. WEEK 1 $80 $250
6 Above-Door Mini Marquee Small LED marquee or backlit panel above entrance with CAPSULE DROP logo. WEEK 2 $250 $700
7 Sign Permit — City of Pasadena Required for illuminated channel letters on Colorado Blvd. File 4–8 weeks before install. Colorado Blvd has design review. PRE-INSTALL $300 $800

Minimum (Day 1 Only)

$5,800
Channel letters + windows + neon + door + permit

High-End Build

$14,150
All 7 items at top-of-range pricing

Procurement Notes