Scope: This budget covers the bottom-left bay only — approximately ¼ of the building ground floor at 1515 E Colorado Blvd, Pasadena CA 91106. The space is within a partnership arrangement with DANG. All costs below represent CAPSULE DROP's own investment in exterior branding and signage. Upper floor and right bay are out of scope.
Signage & Exterior Line Items
| # | Item | Description | Phase | Low Est. | High Est. |
|---|---|---|---|---|---|
| 1 | Channel Letter Sign | Illuminated LED "CAPSULE DROP" letters on dark stone facade above left bay. White face, green halo backlight. ~6 ft wide. | DAY 1 | $4,500 | $9,000 |
| 2 | Window Vinyl Graphics | Full-height perforated vinyl on both left bay glass panels. Pokemon, anime, K-pop, trading cards. See-through from inside. | DAY 1 | $800 | $2,000 |
| 3 | Neon / LED Signs (x2) | "TRADING CARDS" in pink + "K-POP" in blue. Inside, visible from street. Order via Etsy custom neon vendors. | DAY 1 | $300 | $800 |
| 4 | Entrance Door Wrap | Matte black vinyl wrap on glass door + brushed metal handle + hours / logo decal. | DAY 1 | $200 | $600 |
| 5 | Sidewalk A-Frame Sign | Double-sided chalkboard or printed A-frame. Daily drops, pack rip events, new arrivals. | WEEK 1 | $80 | $250 |
| 6 | Above-Door Mini Marquee | Small LED marquee or backlit panel above entrance with CAPSULE DROP logo. | WEEK 2 | $250 | $700 |
| 7 | Sign Permit — City of Pasadena | Required for illuminated channel letters on Colorado Blvd. File 4–8 weeks before install. Colorado Blvd has design review. | PRE-INSTALL | $300 | $800 |
Minimum (Day 1 Only)
$5,800
Channel letters + windows + neon + door + permit
Full Exterior Package
$9,150
All 7 items at mid-range pricing
High-End Build
$14,150
All 7 items at top-of-range pricing
Procurement Notes
- Get 3 quotes for channel letters: FASTSIGNS Pasadena, Western Sign Company, LA Sign Studio. Prices vary 30–40% between shops.
- Window vinyl: Minuteman Press Pasadena or local print shop — fast turnaround (~5 business days), budget-friendly.
- Neon signs: Etsy custom neon makers — $150–$350 each, 2-week lead time. Far cheaper than sign shops.
- Sign permit: file with City of Pasadena Building & Safety before fabrication. Colorado Blvd design review adds extra time.
- Total exterior spend can come in under $7K if mid-range signs + Etsy neon.